We can take a lot of tips from the way other business ‘s market their products, one thing that is most notable is what they are selling to the public. If we look at Apple, we see a company that does not advertise hardware, but a solution which is the way of life to many.

What IP Office Live does is equally as special. Many businesses today will encounter a salesperson from a big telecommunications company offering a great deal for the next 24 months, but from this there are too many problems and limitations. Live Communications does not sell a product, because businesses do not need products, they need solutions. IP Office Live is one of those solutions that is flexible in the sense that costs are reduced, and there is a broad range of hardware to choose from to suit business needs.

A common problem in the business communications market is that there is limited flexibility, and to get what is most needed from big telecommunication corporations will often cost more than the budget is willing to allow. What Live Communications tells all its clients is that it comes down to their agenda, and that every agenda is unique.

Infrastructure is a huge dilemma for businesses, as it takes up space and needs to be replaced or is labelled as old technology at the end of a telecommunications contract. The solution to eliminating this product is moving to the cloud. The cloud is an off-site data centre run by IP Office Live, who owns the hardware and maintains it, therefore a business does not need to go out of pocket for something it can rent as a tax deductible expense.

Another dilemma is flexibility. Businesses mould to consumer needs, and as a business grows it requires new forms of technology, such as contact centres. A contact centre is like a call centre, but with the additional communication mediums, which include video, email and messaging – because lets face it, not everyone wants to have a voice call. With cloud infrastructure, adding new solutions to a communication package is even easier and cheaper than before.

The key distinction between products and solutions is that a product aims to serve the interest of a big telecommunications company, who wants to create lock-in contracts that make it expensive to run a business. A solution is all about flexibility, and creating value for money; whereby giving businesses cloud access so that they can spend money where it really matters. To learn more, talk to one of the experts at Live Communications who will be able to talk you though some cost-saving designs for your business.